Mariam Design
About
FARMACT
The most adaptable software solution in Bavaria for agriculture and transport — complete with Order Management, Accounting, and powerful Data Analysis tools.
User research
Brand Identity
UI/UX
app design
User Flow
This app makes office work super easy and organised — goodbye, paper mess! I've created a solution that lets you easily create, edit and manage your documents online.
My Role as
a Brand Designer:
As Brand Designer at FarmAct, I crafted a cohesive brand identity with a strong visual presence. My role involved designing the logo, color schemes, typography, and creating marketing materials like brochures, presentations, and social media assets.
The mobile-first approach was also of great importance in this project to ensure an optimal user experience on mobile devices.
My Role as
a UI/UX Designer:
My work played a key role in UI/UX design, spanning web, mobile, and software interfaces. I ensured a seamless, user-friendly experience that aligned with the brand identity. By refining tone, messaging, and consistency across all touch points, I helped strengthen the brand strategy. Ultimately, my contributions made FarmAct visually appealing, easily recognizable, and a symbol of trust and efficiency.
Team:
- Product Owner
- Product Manager
- UX Researcher
- Engineers
Mobile-first design focuses on small screens first, ensuring performance and usability across all devices.
Visit website
THE RESULT & LEARNING
Agricultural software must present complex data clearly with intuitive, touch-friendly navigation. Offline use, high contrast, and robust design ensure usability in the field. Fast workflows and real-time data support machine integration. The result: a durable, user-friendly app tailored to agricultural needs.
DELIVERABLES
- UI Style Guide & Design System
- Component Library
Mariam Design
About
Resume
FARMACT
The most adaptable software solution in Bavaria for agriculture and transport — complete with Order Management, Accounting, and powerful Data Analysis tools.
User Research
User Flow
Brand Identity
UI/UX
App Design
A brand style guide was created to make it easier to apply brand elements consistently.
The brand design is thematically coordinated. It combines modern aesthetics with a digital look. This is perfectly tailored for the agricultural sector.
My Role as a Brand Designer:
In my role as Brand Designer at FarmAct, I developed and maintained
a cohesive brand identity, ensuring a strong and consistent visual presence. My responsibilities included designing the visual identity, encompassing the logo, colour schemes, typography, and overall aesthetics. I also created marketing materials such as brochures, presentations, website visuals and social media assets.
As a central point of contact for external communication, the modern website combines the functionality of an online shop with the clarity of a traditional landing page.
This modern landing page features a sleek design, intuitive navigation, and clean visuals—crafted to enhance user interaction and engagement.
My Role as a UI/UX Designer:
My work played a key role in UI/UX design, spanning web, mobile, and software interfaces. I ensured a seamless, user-friendly experience that aligned with the brand identity. By refining tone, messaging, and consistency across all touch points, I helped strengthen the brand strategy. Ultimately, my contributions made FarmAct visually appealing, easily recognizable, and a symbol of trust and efficiency.
Team:
- Product Owner
- Product Manager
- UX Researcher
- Engineers
The mobile-first approach was also of great importance in this project to ensure an optimal user experience on mobile devices.
The deliberate use of corporate design colors adds individuality to the website, enhancing its memorability.
A modern application interface designed with intuitive and user-friendly interactions at its core.
I also designed a second version with a focus on dark mode and modern visual elements; however, the client ultimately chose the first version.
Mobile-first design focuses on smaller screens first for better performance on all devices.
Visit website
THE RESULT & LEARNING
An agricultural software app must display complex data clearly while ensuring intuitive navigation with large touch surfaces. Since it’s used in the field, offline functionality and later synchronization are essential. A high-contrast, robust design is crucial for usability in sunlight and with gloves. Efficient workflows enable quick order management and documentation, while clear real-time data visualization supports machine integration. A well-designed app combines clarity, usability, and durability for agricultural needs.
DELIVERABLES
- UI Style Guide & Design System
- Component Library
Next project
Back to Home
Mariam Design
About
Resume
FARMACT
The most adaptable software solution in Bavaria for agriculture and transport — complete with Order Management, Accounting, and powerful Data Analysis tools.
User research
User Flow
Brand indentity
UI/UX
app design
A brand style guide was created to make it easier to apply brand elements consistently.
The brand design is thematically coordinated. It combines modern aesthetics with a digital look.
This is perfectly tailored for the agricultural sector.
My Role as a Brand Designer:
In my role as Brand Designer at FarmAct, I developed and maintained
a cohesive brand identity, ensuring a strong and consistent visual presence. My responsibilities included designing the visual identity, encompassing the logo, colour schemes, typography, and overall aesthetics. I also created marketing materials such as brochures, presentations, website visuals and social media assets.
As a central point of contact for external communication, the modern website combines the functionality of an online shop with the clarity of a traditional landing page.
The mobile-first approach was also of great importance in this project to ensure an optimal user experience on mobile devices.
My Role as a UI/UX Designer:
My work played a key role in UI/UX design, spanning web, mobile, and software interfaces. I ensured a seamless, user-friendly experience that aligned with the brand identity. By refining tone, messaging, and consistency across all touch points, I helped strengthen the brand strategy. Ultimately, my contributions made FarmAct visually appealing, easily recognizable, and a symbol of trust and efficiency.
Team:
- Product Owner
- Product Manager
- UX Researcher
- Engineers
This modern landing page features a sleek design, intuitive navigation, and clean visuals—crafted to enhance user interaction and engagement.
A modern application interface designed with intuitive and user-friendly interactions at its core.
I also designed a second version with a focus on dark mode and modern visual elements; however, the client ultimately chose the first version.
Mobile-first design focuses on smaller screens first for better performance on all devices.
Visit website
THE RESULT & LEARNING
An agricultural software app must display complex data clearly while ensuring intuitive navigation with large touch surfaces. Since it’s used in the field, offline functionality and later synchronization are essential. A high-contrast, robust design is crucial for usability in sunlight and with gloves. Efficient workflows enable quick order management and documentation, while clear real-time data visualization supports machine integration. A well-designed app combines clarity, usability, and durability for agricultural needs.
DELIVERABLES
- UI Style Guide & Design System
- Component Library
Next project
Back to Home