Nuvio

Offers handcrafted Scandinavian furniture made-to-order in Europe. Focused on sustainability and quality, Nuvio blends modern design with conscious craftsmanship.

Prototype

ui/ux

Prototype

Wireframes

User research

man taking a photo on a wharf

My Role as

a UI/UX Designer:

For a furniture company, I developed a concept for a modern online shop. The goal was to make product discovery intuitive and increase the conversion rate through targeted UX measures. The focus was on a clear navigation structure, emotional storytelling through visuals, and a seamless checkout experience.

Full Preview

Mobile Responsive

THE RESULT & LEARNING

Working on this use case taught me how important emotional engagement is in e-commerce – especially with long-lasting products like furniture. At the same time, I learned how essential microinteractions and small UI details (e.g., in filters or variant selection) are for driving conversions.

DELIVERABLES

  • Wireframes in Figma
  • Moodboards and style tiles for visual direction
  • Clickable prototype for usability testing
  • Personas, user flows, and customer journey maps

Design and developed by Mariam G.

portrait of woman

Mariam Design

About

Resume

Nuvio

Offers handcrafted Scandinavian furniture made-to-order in Europe. Focused on sustainability and quality, Nuvio blends modern design with conscious craftsmanship.

online shop

Wireframes

User research

ui/ux

Prototype

man taking a photo on a wharf

My Role as a UI/UX Designer:

For a furniture company, I developed a concept for a modern online shop. The goal was to make product discovery intuitive and increase the conversion rate through targeted UX measures. The focus was on a clear navigation structure, emotional storytelling through visuals, and a seamless checkout experience.

Full Preview

Intuitive navigation should be integrated to reduce cognitive load and promote trust, with 'Getting to know the practice' being a first essential piece of information.

Mobile Responsive

THE RESULT & LEARNING

Working on this use case taught me how important emotional engagement is in e-commerce – especially with long-lasting products like furniture. At the same time, I learned how essential microinteractions and small UI details (e.g., in filters or variant selection) are for driving conversions.

DELIVERABLES

  • Wireframes in Figma
  • Moodboards and style tiles for visual direction
  • Clickable prototype for usability testing
  • Personas, user flows, and customer journey maps

Next project

Back to Home

Design and developed by Mariam G.

2025 All rights reserved

portrait of woman

Mariam Design

About

Resume

Nuvio

Offers handcrafted Scandinavian furniture made-to-order in Europe. Focused on sustainability and quality, Nuvio blends modern design with conscious craftsmanship.

online shop

Wireframes

User research

ui/ux

Prototype

man taking a photo on a wharf

My Role as a UI/UX Designer:

For a furniture company, I developed a concept for a modern online shop. The goal was to make product discovery intuitive and increase the conversion rate through targeted UX measures. The focus was on a clear navigation structure, emotional storytelling through visuals, and a seamless checkout experience.

Full Preview

Mobile Responsive

THE RESULT & LEARNING

Working on this use case taught me how important emotional engagement is in e-commerce – especially with long-lasting products like furniture. At the same time, I learned how essential microinteractions and small UI details (e.g., in filters or variant selection) are for driving conversions.

DELIVERABLES

  • Wireframes in Figma
  • Moodboards and style tiles for visual direction
  • Clickable prototype for usability testing
  • Personas, user flows, and customer journey maps

Next project

Back to Home

Design and developed by Mariam G.

2025 All rights reserved