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About

Mariam Gojiashvili, Senior Art Director

Senior Art Director - Augsburg / Munich / Remote

Senior Art Director with 8+ years across branding, art direction and UI/UX design - 3.5 years leading creative work at Munich brand agency Medienstürmer, most recently building the brand and go-to-market design of a healthcare software ecosystem.

I specialise in brand architecture and visual identity systems for healthcare, enterprise IT and public-sector clients: EU industry associations, City of Munich platforms and multi-department private clinics - from logo and brand guidelines through to multi-entity website implementation.

I work end to end: research and concept, identity and design system, then the production reality of getting it built. I've led design teams, presented strategy to C-level stakeholders, and won new business from the creative side. Figma-based design systems and AI-assisted workflows are part of how I work, not a novelty.

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Experience

  • Jan 2025 – Jul 2026

    Chief Brand & Marketing Officer

    Medea Holdings · Hybrid (GE / DE / Remote)

    Healthcare ecosystem: four practice-management software products and a consumer app on one shared platform core, with five product websites across medical, veterinary, aesthetic, dental and pet care. Owned brand architecture and one design system with per-product identities; designed five Georgian-first, trilingual (KA · EN · RU) websites; designed and shipped all social content. Go-to-market contributed to 85 organisations in daily test-phase use.

  • Aug 2021 – Dec 2024

    Senior Art Director

    Medienstürmer GbR · Munich

    Creative direction for 15+ simultaneous client accounts - 60+ clients across tenure in healthcare, enterprise IT and the public sector - from research and concept to delivered brand guidelines, design systems and production-ready assets. Managed and mentored a six-person design team plus external freelancers; presented strategy to C-level stakeholders; led creative on winning new-business pitches.

  • 2020 – 2021

    Graphic & UI/UX Designer

    Konrad Media Gruppe · Neusäß

  • 2019 – 2020

    Communication Designer

    Klassik Radio · Augsburg

  • 2018 – 2019

    Graphic Designer

    Guter Punkt · Munich

Capabilities

Brand & Design

  • Brand strategy & architecture
  • Visual identity systems
  • Brand guidelines
  • Creative & art direction
  • UI/UX & digital product design
  • Design systems
  • Cross-media campaigns (print, digital, motion)
  • Social media design

Leadership

  • Team leadership, mentoring & QA
  • C-level stakeholder presentations
  • New-business pitches
  • Cross-functional collaboration (dev, PM, account)

Tools

  • Figma & Figma Make (component libraries)
  • Adobe Creative Suite
  • Lovable
  • Claude & Claude Design
  • HTML/CSS
  • Jira
  • Slack

Healthcare · Digital health · Enterprise IT · Government & public sector · European trade & policy · Editorial & advertising

Education

  • B.A. Communication Design

    Augsburg University of Applied Sciences

    2017 – 2020

  • M.A. Digital Design

    Tbilisi State Academy of Arts

    2011 – 2013

  • B.A. Digital Design

    Tbilisi State Academy of Arts

    2007 – 2011

Languages

  • Georgian

    Native

  • German

    Fluent (C1)

  • English

    Professional (B2+)