Mariam Design
About
Innerwärts
offers compassionate end-of-life services, including funerals, grief support, and planning, with personalized care to ensure each farewell is dignified and respectful.
Client workshop
UI/UX
Style Guide
web design
A redesigned website that functions as the primary platform for effective client communication and strategic brand positioning.
Create a calm, inviting visual language that reflects the Brand approach.
My Role as a Brand Designer:
My goal was to design a warm, approachable, and structured experience to guide users to the support they need. I used earthy tones, soft typography, and subtle graphics to convey warmth and balance.
The logo was gently refined for versatility, with the logomark symbolising an inward journey—echoing the name Innerwärts and anchoring the brand system.
This modern landing page combines a sleek design with clean visuals and intuitive navigation, all aimed at boosting user engagement and interaction.
The modern website serves as a central point of contact for external communication, seamlessly combining the clarity of a traditional landing page with warm, authentic, and emotionally engaging imagery.
My Role as a UI/UX Designer:
I led the entire design process—from research and concept to final UI—covering mood boards, wireframes, visuals, and prototypes. The structure is clear and accessible, with intuitive paths for exploring the practice, services, or booking. Content is thoughtfully arranged to support ease and comfort.
Team:
- Product Manager
- UX Researcher
- Photograph
- Engineers
THE RESULT & LEARNING
The new branding and website give Innerwärts a distinctive voice that resonates with their clients—thoughtful, mindful, and emotionally attuned. The design now reflects the quality of care they offer, and supports users in taking that first (often difficult) step toward help.
DELIVERABLES
- Competitive Analysis
- Brand Manual
- UI Style Guide & Design System
- Interactive Prototypes
- Web & Mobile
Mariam Design
About
Resume
Innerwärts
offers compassionate end-of-life services, including funerals, grief support, and planning, with personalized care to ensure each farewell is dignified and respectful.
Client workshop
UI/UX
Style Guide
web design
A redesigned website that functions as the primary platform for effective client communication and strategic brand positioning.
Create a calm, inviting visual language that reflects the Brand approach.
The modern website serves as a central point of contact for external communication, seamlessly combining the clarity of a traditional landing page with warm, authentic, and emotionally engaging imagery.
My Role as a Brand Designer:
My goal was to create a design that feels grounded, warm and approachable, while maintaining clarity and structure to help users find the support they need.
I developed a muted colour palette of earth tones and paired it with soft typography to convey warmth and professionalism. Subtle graphic elements encourage reflection and balance.
While retaining its original design, the logo has been slightly optimised for different purposes and applications. The logomark gently hints at a journey inward, mirroring the name 'Innerwärts', and has become a central anchor in the brand system.
This modern landing page combines a sleek design with clean visuals and intuitive navigation, all aimed at boosting user engagement and interaction.
My Role as a UI/UX Designer:
I led the entire design process—from research and concept to final UI—covering mood boards, wireframes, visuals, and prototypes. The structure is clear and accessible, with intuitive paths for exploring the practice, services, or booking. Content is thoughtfully arranged to support ease and comfort.
Team:
- Product Manager
- UX Researcher
- Photograph
- Engineers
Mobile-first design focuses on smaller screens first for better performance on all devices.
Visit website
THE RESULT & LEARNING
The new branding and website give Innerwärts a distinctive voice that resonates with their clients—thoughtful, mindful, and emotionally attuned. The design now reflects the quality of care they offer, and supports users in taking that first (often difficult) step toward help.
DELIVERABLES
- Competitive Analysis
- Brand Manual
- UI Style Guide & Design System
- Interactive Prototypes
- Web & Mobile
Next project
Back to Home
Mariam Design
About
Resume
Innerwärts
offers compassionate end-of-life services, including funerals, grief support, and planning, with personalized care to ensure each farewell is dignified and respectful.
Client workshop
UI/UX
Style Guide
web design
A redesigned website that functions as the primary platform for effective client communication and strategic brand positioning.
Create a calm, inviting visual language that reflects the Brand approach.
The modern website serves as a central point of contact for external communication, seamlessly combining the clarity of a traditional landing page with warm, authentic, and emotionally engaging imagery.
My Role as a Brand Designer:
My goal was to create a design that feels grounded, warm and approachable, while maintaining clarity and structure to help users find the support they need.
I developed a muted colour palette of earth tones and paired it with soft typography to convey warmth and professionalism. Subtle graphic elements encourage reflection and balance.
While retaining its original design, the logo has been slightly optimised for different purposes and applications. The logomark gently hints at a journey inward, mirroring the name 'Innerwärts', and has become a central anchor in the brand system.
This modern landing page combines a sleek design with clean visuals and intuitive navigation, all aimed at boosting user engagement and interaction.
My Role as a UI/UX Designer:
I led the entire design process—from research and concept to final UI—covering mood boards, wireframes, visuals, and prototypes. The structure is clear and accessible, with intuitive paths for exploring the practice, services, or booking. Content is thoughtfully arranged to support ease and comfort.
Team:
- Product Manager
- UX Researcher
- Photograph
- Engineers
Mobile-first design focuses on smaller screens first for better performance on all devices.
Visit website
THE RESULT & LEARNING
The new branding and website give Innerwärts a distinctive voice that resonates with their clients—thoughtful, mindful, and emotionally attuned. The design now reflects the quality of care they offer, and supports users in taking that first (often difficult) step toward help.
DELIVERABLES
- Competitive Analysis
- Brand Manual
- UI Style Guide & Design System
- Interactive Prototypes
- Web & Mobile
Next project
Back to Home