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Georgian spice and food brand

GEMO

A vibrant brand identity bridging Georgian culinary heritage with global appeal.

Scope
Product design · Packaging · Social media management
GEMO - brand identity for a Georgian spice and food brand

Challenge

A vibrant brand identity for GEMO, a Georgian spice and food brand - blending traditional Georgian culinary heritage with a bold, contemporary visual language.

Creating a brand that authentically represents Georgian food culture while standing out in international markets with a modern, memorable identity.

Approach

Cultural research into Georgian cuisine and typography, logo and wordmark development, custom bilingual type exploration (Latin + Georgian script), and color palette creation.

A distinctive brand system featuring a bold geometric wordmark, custom bilingual typography using Revue BT, a rich color palette inspired by Georgian spices, and a flexible visual identity across packaging and digital touchpoints.

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Outcome

01
A strong, culturally rooted brand identity that bridges Georgian tradition with global appeal, ready for market expansion.