German IT company - cloud solutions and managed infrastructure
BW.Tech
A complete brand identity and responsive web platform for a German cloud-IT company.
- Role
- Senior Art Director, Medienstürmer
- Scope
- Corporate identity · Web design · Design system
Challenge
BW.Tech needed a modern digital presence that communicates complex technical services - cloud computing, backup, disaster recovery, and software development - in an approachable way while maintaining professional credibility.
Approach
Stakeholder workshops, brand strategy sessions, design system creation with component library, and iterative design with developer collaboration across desktop, tablet, and mobile breakpoints.
A bold, modular brand system featuring a vibrant purple-cyan-gold color palette, custom icon set, and a fully responsive website with clear service pages, team profiles, client testimonials, and a ticket system integration.
Outcome
- 01
- A cohesive digital presence that clearly communicates BW.Tech's services and strengthens client trust across all touchpoints.
- 02
- A comprehensive design system with reusable components, fully responsive across all devices.