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State Textile and Industry Museum, Augsburg

TIM Augsburg

Shape-Tape - exhibition design for the textile museum.

Scope
Exhibition design · Event design · Information design
TIM Augsburg - Shape-Tape exhibition design for the textile museum

Challenge

An interdisciplinary exhibition concept for the Staatliches Textil- und Industriemuseum (TIM) in Augsburg, merging architecture, design, and computer science through spatial storytelling and custom typography.

Designing an engaging exhibition layout for a large interdisciplinary group of participants - architects, designers, and computer scientists - within a large industrial heritage space, ensuring each discipline has distinct visibility while maintaining a unified experience.

Approach

Spatial analysis of the museum hall, development of a color-coded zoning system using geometric shapes, custom 'Tapography' font creation inspired by tape forms, and detailed floor planning including emergency routes, seating, and visibility zones.

Working within a tight budget, a bold spatial concept - “Fragmenting Space with Shapes & Colors” - was developed, assigning each discipline a distinct geometric form and color (red cube for architects, blue arrow for designers, gold cylinder for computer science). A custom tape-inspired typeface unified all campaign materials.

TIM Augsburg - The exhibition title over the museum building
TIM Augsburg - The empty exhibition hall, with the participant brief
TIM Augsburg - The concept slide: fragmenting space with shapes and colours
TIM Augsburg - Floor plans marking dividers, emergency routes, seating and sightlines
TIM Augsburg - Campaign typography: the alphabet set in circular badges
TIM Augsburg - The competition-winning concept as a scale model
TIM Augsburg - Navigation and information design applied to taped floor markings
TIM Augsburg - Wayfinding graphics running through the exhibition
TIM Augsburg - Three campaign posters for the exhibition sections
TIM Augsburg - Wristbands and a printed t-shirt
TIM Augsburg - The finished exhibition space with white plinths
TIM Augsburg - A machine exhibit within the taped floor graphics
TIM Augsburg - The exhibition hall with an interactive table
TIM Augsburg - A corridor with routing lines across the floor
TIM Augsburg - A loom exhibit within the exhibition graphics

Outcome

01
A cohesive and intuitively navigable exhibition experience that celebrated the diversity of participants while unifying their work under a distinctive visual language. Despite a limited budget, the result was a memorable and immersive identity for the Shape-Tape event - balancing clarity, creativity, and strong spatial storytelling across all touchpoints.

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