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Healthcare software ecosystem

Medea

Brand architecture and go-to-market design for a five-product healthcare software ecosystem.

Role
Chief Brand & Marketing Officer
Duration
Jan 2025 – Jul 2026
Scope
Brand architecture · Design system · 5 product websites · Social content design & shipping · Go-to-market campaigns
Medea - brand architecture and go-to-market design for a five-product healthcare software ecosystem

Challenge

Brand and go-to-market lead for Medea Holdings - MedX, VetX, CosmetX, DentX and PetX: one shared platform core, five product brands, five websites.

[FILL: Challenge - client to write; brand/marketing/go-to-market scope only]

Approach

[FILL: Approach - client to write; brand/marketing/go-to-market scope only]

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Outcome

01
One design system with per-product brand identities, covering applications and websites, maintained in Figma.
02
Five Georgian-first, trilingual (KA · EN · RU) product websites - medx.ge, vetx.ge, cosmetx.ge, dentx.ge, petx.ge.
03
All Facebook and Instagram content design and shipping across the product brands.
04
Go-to-market contributed to 85 organisations in daily test-phase use: 33 medical clinics, 15 veterinary practices, 37 beauty salons.

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